Consolidated Roadmap · 7 of 8

Action plan:
protect, repair, then scale.

Every action from the four analysis pages, in one prioritized roadmap. Sequencing matters: the first block de-risks the revenue base everything else compounds on. Each item links back to the page with its full context, and every result is judged on Triple Whale numbers.

Quick wins 6 actions · 0–30 days Short term 6 actions · 30–60 days Mid term 4 actions · 60–90+ days
01Quick Wins · 0–30 days

Protect & repair.

1Policy remediation sprint — rewrite 21 limited ads, remove 2 disapproved, unify the live offer Protects $13.3K/daySearch
Why23 of 98 active ads carry policy flags ($117.7K/90d) in a category under active FDA/FTC attention; drop semaglutide-adjacent conquest terms at the same time.
MeasureZero flagged ads; rebuilt-ad CTR ≥ baseline.
2Tracking repair — carry click IDs through the advertorial → store → checkout hop + Enhanced Conversions Largest growth leverSearch · Summary
WhyGoogle's tag sees ~42% of the orders Triple Whale credits to Google (13% on brand) → Smart Bidding underbids → 64% of impression share lost on rank while true non-brand CPA is $31.49 vs a $60 target.
MeasureCapture ratio 42% → ≥75% (re-run reconciliation monthly).
3Brand Search restructure — Core / Products / Modifiers / Reviews / Mining + daily impression-share bid rule IS 74% → ≥90% at $21+ ROASSearch
WhatFour intent-matched campaigns; exact-match campaigns run the automated rule (yesterday's IS <90% → bids +$0.05; ≥90% → −$0.07); mining campaign feeds new exact keywords weekly.
MeasureBrand IS ≥90%; Triple Whale brand CPA ≤$10.
4Close the PMax brand leak — misspelling negatives + official brand exclusion on GENERIC Protects the 4.40 / 11.25 splitPMax
WhySeparation currently hangs on one phrase-match negative; "leidsa" (671 clicks/30d) isn't covered.
MeasureZero brand-variant categories in GENERIC search-term insights.
5Hygiene — bleed negatives, promotion extensions with the live offer, remove dormant duplicate brand campaign, fix broken advertorial images ~$5K/mo + conversion liftSearch
MeasureBleeding list −80%; promotion assets live; images render on all advertorial variants.
6Subscription visibility — export subscription status from the checkout platform so Triple Whale revenue can be split new vs recurring per channel Unlocks LTV-based budgetingSummary
Why52% of orders are returning customers and LTV/CPA is 2.57, but Triple Whale can't currently tag which orders are subscriptions — the data lives in the external checkout.
MeasureNew-vs-recurring split available per channel; channel targets re-set on new-customer LTV.
02Short Term · 30–60 days

Recalibrate & rebuild.

7Recalibrate all bidding targets against Triple Whale truth Unlocks rank-lost volumeSearch · PMax
WhatPlatform target = true Triple Whale target × measured capture ratio, per segment, recomputed monthly. PMax GENERIC: step target ROAS 2.25 → ~1.95 with a Triple Whale floor of 3.0.
MeasureUS non-brand IS 36% → 50%+ at Triple Whale CPA ≤ target.
8Reviews program — bidding test (Max Conversions vs Manual CPC) + dedicated Reviews landing page $104 → ≤$40 CPASearch
MeasureTriple Whale CPA per bidding arm; landing CVR vs current homepage destination.
9Build 3 new advertorials — berberine / over-40 hormonal / appetite-science (keyword-research-backed) 3× cheaper click universesSearch
MeasureNew-advertorial CVR ≥85% of current page at lower CPC; each in its own campaign.
10Conquest tuning — trim Slimming/Purisaki/Nano, keep Kind & Patched while they pay, add "is [brand] legit" doubt-capture Re-aims ~$10K/moSearch · Competitors
MeasureConquest Triple Whale CPA ≤$40 at equal volume.
11PMax product rebalance — shift listing groups toward soft-titled winners + compliant-title fallback feed +$8–10K/90d · policy insurancePMax
MeasureSpend share toward mv12/mv11-style items; fallback feed approved.
12Launch Demand Gen image campaigns — Prospecting + Remarketing (audience-per-ad-group) 2nd demand channelDemand Gen
MeasureTriple Whale CPA per ad group vs the $115 new-customer benchmark.
03Mid Term · 60–90+ days

Scale & insure.

13YouTube demand-creation campaign with pre-registered brand-lift measurement Diversifies the 77%Demand Gen
MeasureBrand-search lift ≥15% at flat blended CAC → scale; no lift after 6 weeks → kill.
14Asset-based PMax test + brand Shopping campaign with automated non-brand exclusion script New scaling surfacesPMax
MeasureAsset PMax: Triple Whale ROAS ≥3.0 · Brand Shopping: ≤$8 CPA with clean queries.
15Compliance repositioning — berberine-first naming, claims audit (incl. Dopamine patch language), companion-SKU evaluation Structural insuranceCompetitors
WhyEvery serious competitor has renamed away from "GLP-1"; FDA/FTC activity is accelerating; a plaintiff firm is recruiting dopamine-patch purchasers — a product Ledisa sells.
MeasurePolicy flag count stays 0 through the next enforcement wave.
16Berberine SKU expansion in Shopping + the berberine SERP play Category diversificationPMax · Competitors
MeasureBerberine items ≥10% of Shopping spend at Triple Whale ROAS ≥2.5.
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